Apr 16, 2026  
2025-2026 Franklin & Marshall College Catalog 
  
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2025-2026 Franklin & Marshall College Catalog
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ECO 354 - Behavioral Economics

Description
The objective of the course is to expose students to the positive (descriptive) side of microeconomic theory, and behavioral economics in particular. Much microeconomic theory is fundamentally normative (prescriptive) in that it answers the question: What SHOULD a decision maker do in a particular situation? Positive economics generally seeks instead to answer the question: What WILL a decision maker do in a particular situation? The course teaches students how these two approaches relate to one another using examples from microeconomic theory. Prerequisite: ECO200.
Prerequisite
ECO 200 

Credits: 1

Course Attribute(s):
SOCS Gen Ed: Social Science Req


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